Hard Seltzer: Could Anyone have Predicted its Popularity?

Hattiesburg, MS

Especially in the hot summer months, it’s not difficult to notice that hard seltzers have taken the boozy world by storm. Whether working in the yard or enjoying the beach or lake, seltzers are a cold, refreshing, effervescent, and low-calorie alcoholic drink that goes down easy. Let’s take a look today at some of the reasons hard seltzers have enjoyed a rapid rise in popularity since first coming on the scene a decade ago.

What is a hard seltzer?

A hard seltzer combines carbonated water, alcohol from fermented cane sugar or malted barley and often natural fruit flavors to produce a light and refreshing alcoholic drink.

Why are hard seltzers so popular?

With so few ingredients involved, what makes hard seltzers so popular? Let’s take a look at some of the factors that contributed to their success:

1. They appeal to health-conscious people

Hard seltzers have a similar alcohol content to beer (around 5 percent ABV), but whereas beer can have anywhere from 15-30 grams of carbohydrates, most hard seltzers have only two grams of carbs and are only around 100 calories.

2. They appeal to a demographic of people

Millennials and Gen Z have driven the popularity of hard seltzers, valuing experiences, convenience and health more than previous generations.

3. They’re convenient

Hard seltzers come in convenient, hassle-free cans, making them perfect to pack on-the-go for hikes, pool parties and cookouts.

4. Companies mastered social media and marketing

There’s something to be said for clever advertising and marketing campaigns. And when social-media influencers on sites like Instagram and TikTok endorse these products by posting fun photos and videos, the content can go viral, helping shape consumer preferences and catapulting a product to near-instant success.

Thanks to health trends, savvy marketing and social media, hard seltzers are a trend that’s sweeping the nation. If you have any questions about hard seltzers or the flavors and brands that Lincoln Road Package Store carries, call us at (601) 268-3677 or send an e-mail to jamiefarris@gmail.com.

We’re here to serve the adult beverage needs of Hattiesburg, MS.